Creative Intelligence for Brands That Give a Damn
Built for brands with a story worth telling
Finding, shaping, and sharing your brand story—then plugging it into intelligent systems that scale.
Trusted By Industry Leaders
Creativity + Intelligence =Memorable Brands
Not just making things look pretty—making sure they mean something.
Make More Creative is a hybrid agency combining creative strategy, storytelling, and artificial intelligence. From apps to campaigns to custom GPTs, helping you show up in the world with clarity, charm, and serious firepower.
Led by Michael Dargie, Executive Creative Director
The process of creating stuff together.
Great work doesn't happen in isolation—it happens together, through curiosity, collaboration, and maybe a stop for a Slurpee® along the way.
Since 2006, we've been helping entrepreneurs, artists, and businesses shape stories their customers actually care about—the kind where the audience is the hero, and the brand knows its role in the plot.
To make that happen, our founder Michael Dargie created BrandJitsu™—a ridiculously effective way to find, shape, and share your story so everyone gets it. He literally wrote the book on the subject—yes, there's a book. Yes, you can buy it wherever you get, you know, books.
This isn't just a vibe. It's a roadmap. One that gets us where we're going without getting lost—or worse, going in circles.
Discover Calgary Video
Calgary Tower + Rocky Mountain Sidecar Adventures
Creative Intelligence™
We mix brains and bots to bring your brand to life—with style, speed, and a little strategic mischief.
Creative Intelligence is what happens when you blend human insight, Artificial Intelligence, and the BrandJitsu™ methodology into something greater than the sum of its parts. It's intuition meets iteration. Gut meets data.
Since 2020, we've been using tools like OpenAI and other large language models to move faster, think smarter, and spot opportunities before they hit the radar. But don't worry—this isn't a robot takeover.
We still work with some of the best humans in the business. Writers. Designers. Strategists. Story nerds. All collaborating with you, and all using every tool available (including the squishy ones between our ears) to make brands people actually give a damn about.
What We Do
Combining storytelling expertise with AI-powered tools to create brand experiences that resonate and scale.
Brand Discovery
Uncover the truth of your brand using our proprietary BrandJitsu™ method. Fast, clear, unforgettable.
Creative Execution
Campaigns, design, naming, apps, copy—made to resonate with humans and systems.
Intelligent Tools
Custom GPTs, AI coaching, and ethically-deployed creative automation. Build tools that think with you.
Each service is tailored to your unique needs and goals.
Michael has restored our faith in brand strategy and design. In two days, he was able to accomplish what an agency of 15 people couldn't do in four months. We went from four-hour meetings sometimes getting a 'Yes!' to fifteen minutes of 'Hell yes!' because our clients immediately understood the value we bring to their businesses.
— Dave Knight, Point IDS
When we engaged Michael Dargie and his BrandJitsu™ method, we were looking for a way to find and share our true brand voice—in a very short period of time, Michael was able to bring together a diverse group of professionals who hadn't seen each other in more than a year, and not only helped us get on the same page but inspired us to write the book on Chaordix in a way that invites you into the story.
— Terry 'Obi-Wan' Sydoryk, Chaordix
Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind. He not only creates the most compelling brands – he crafts a brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values.
— Neville Chamberlain, BriteWrx
Michael's Brand DNA workshop gave me a vision, purpose and direction for my brand and my company. His interactive and creative approach was equal parts intuitive and analytical, allowing me to draw on what I already know, uncover what I didn't know I already knew, and dive right into what I had always thought was unknowable.
— Ken Cameron, Corporate Culture Shift
Make More Creative is not your typical ad or brand agency. It is a team that helps companies identify and understand the truth behind why they do what they do and how important that is to their clientele using a process called BrandJitsu. They bring perspectives from around the globe and apply their unique talents to help us share our vision with the world.
— Andrew McQuiston & Kelly Demo, West Oak Family Office
Make your storythe one they remember.
Whether you're a startup, a scale-up, or a creative soul with a spark—let's find your story, shape it, and share it like never before.
Explore our complete range of creative services