Creating a kickass brand

Find, shape, and share your story so everyone gets it.

Your brand is the DNA of your business — the most basic element of what you do, why you do it, how you do it, and who you do it for. Creating a kickass brand not only helps you focus and understand your unique story but also exactly how you should tell it. Your business will never be the same.

Stop fighting for business as a commodity and start winning business because of who you are by using BrandJitsu: The Art and Science of Kickass Brands.

Book cover of The Art and Science of Creating a Kickass Brand

Coming Soon

Join our waitlist and be the first to order your personalized copy of this exciting new book on creating a kickass brand.

The Art and Science of Creating a Kickass Brand

BrandJitsu™ is the result of decades of experience working with start-ups and Fortune 500 companies to help shape and share their stories with the world.

It takes the dizzying concept of ‘brand’ and simplifies it through the framework of stagecraft and battle-tested hand-to-hand combat philosophy. What? Combat and business and stage? Crazy.

There are no magic beans, no secret handshakes, just a simple and elegant way to approach the world to share your unique story and promise with people who want what you’ve got.

Workshops and Events

Businesses face any number of challenges day-to-day and contrary to popular belief it doesn’t matter if you’re a start-up, solopreneur, small-business, or Fortune 500 company, the challenges are often based in the most obvious place — an identity crisis.

Michael Dargie hosts a number of keynotes, one-hour, and two-hour talks around the world to share the concept and practice of BrandJitsu™ through the Rebel Speaker Series.

For those who are wanting more you can register for a half-day, or full-day session that will forever change the way you do business.

And for companies that need to get there now, you can request one-on-one sessions with us and your team, or even get it all done in a week with our Brand in a Week Program.

Recent and Upcoming Events

Creating Websites that Work | MNP YYC | September 19, 2019
Social Media: The Intergalactic Kegger | ATB Pop-Up | October 1, 2019
Social Media: The Intergalactic Kegger | ATB YYC | November 12, 2019
BrandJitsu: Finding and Sharing Your Story | MNP YYC | November 21, 2019
BrandJitsu: Finding and Sharing Your Story | WESK | January 15, 2020
BrandJitsu and the Big Badda Boom | ATB YYC | January 29, 2020
BrandJitsu: Workshop | cSPACE TreeHouse North | February 7, 2020 | $495
Branding for Small Business Workshop | MNP | February 11, 2020
Social Media: The Intergalactic Kegger | ATB Downtown | March 13, 2020
BrandJitsu: Kickass Brand Workshop | cSPACE Treehouse | March 27, 2020

The Rebel Speaker Series

Curious about the nature of Michael Dargie’s keynotes and talks? There is more to it than creating a kickass brand; check out the descriptions below and let us know if you’d like us to come in and talk to your group, or setup a Rebel Speaker Event just for you!

Michael Dean Dargie is a creative and brand strategist, writer, top design talent, producer, director, host, emcee, Japanese jujitsu blackbelt, champion cart racer and motorcycle expert — his life motto is to do cool and weird shit with cool and weird people.  | Instagram

BrandJitsu™: Find and Share Your Story

Brand is the DNA of your business—your reason for being—rippling through your entire organization informing how you act, react, and engage with everyone from customers to employees, and it all starts with your story.

“How do I find it? Does it take a lot of time, money, effort? What if I don’t have a story?”

Using examples from theatre, hand-to-hand combat, and business Michael Dargie will guide you through the process of uncovering and embracing your unique story to help you stand out from your competitors — and rise far above being seen as a commodity.

The 7-Touch Exploding Brand Technique™

Blending art, science, and story together using BrandJitsu™, the 7-STEP EXPLODING BRAND TECHNIQUE will leave you with simple, ready-to-use, practical and effective techniques to build and share your killer brand like a pro.

Using memorable lessons from storytelling, creative problem-solving, and marketing, you will hit the ground running and start taking market share.

Social Media: The Intergalactic Kegger

Just how much Social Media is the ‘right’ amount? Does it even matter anymore, or is it the most important thing you need to do for your business to be successful? What is the best Platform to be on? How often should you post? So many questions.

Simply put, it depends on your stuff and what you want people to do with it: Buy your stuff, talk about your stuff, yell about your stuff, share your stuff, give your stuff away, take stuff, find stuff, ignore stuff, get stuff, influence stuff.

In this fun-filled, light-hearted and enlightening talk you’ll learn about the number one thing you need to know about being successful on Social Media, along with strategies for not going insane with the pressure of always being ‘on’.

Hey, Maybe Your Website Does Suck
(and why it doesn’t have to)


What goes into a great website is not always visible to the untrained eye. The visible bits – how pretty it looks – are obvious. But it’s the underlying principles that make the difference between a great website and one that isn’t.

In this talk Michael  The Rebel’ Dargie and Neville ‘The Suit’ Chamberlain team up to show you some BrandJitsu™ and the five characteristics that go into building great websites. You don’t have to become expert, but understanding what they are – and how they help – will help you make better decisions about what to do about your poor website – and who to trust to do it for you.

So, You Wanna Start a Podcast

What goes into producing a podcast? Do you need expensive equipment, a sound engineer, or a sound-proof studio? Not really. Heck, you can get by with just a smart phone and a recording app if that’s all you have — but what goes into a podcast from idea to iTunes super star?

In the time it takes to eat your lunch and wash it down with your favourite soda, Michael Dargie will walk you through the steps of coming up with show concepts; a complete breakdown of how he produces and distributes his two shows; what works and doesn’t work when inviting with guests; finding the win-win and securing sponsors; and some other cool ways to distribute and monetize podcasts.

Michael hosts and produces two successful podcasts with audiences in over 60 countries and which were nominated for 11 awards in the 2019 Canadian Podcasting Awards, including Best Host, Outstanding Business Series, Outstanding Comedy Series, and more.

The RebelRebel Podcast for Creative Rebels and Entrepreneurs and Dropbear and Panda Save the World are available wherever you get your favourite podcasts.

Creating a Kickass Brand with Make More Creative


Work directly with Michael Dargie and hit the ground running. Unsure where you should focus on your brand? Choose the Free 10-minute consultation. Ready to rock ‘n’ roll? Choose the 30- or 60-Minute Brand Clarity video conference before jumping into our full-day sessions.

Each day-long session involves your team working directly with the Make More Creative team to find and shape your story. Outcomes can be sent directly to a marketing company or design firm of your choosing, or leave it with us to take your story out into the world.

Creating a Kickass Brand in a Week

Yep. One week from start to finish. No kidding. It’s intense, but worth it. We don’t waste time staring at our navels on the top of a mountain pondering the intricacies of the universe.

Two intense BrandJitsu™ sessions followed by five hardcore days of writing, production, and design so at the end of the week you have your website, brand standards, logo with colours and typography, business cards, email signatures, and key marketing materials.

What People are Saying

  • Neville Chamberlain Testimonial
    Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind. He not only creates the most compelling brands – he crafts brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values. He is expert at what he does – gently but firmly leading his clients to discover the road they really should be taking. Every time that I’ve seen Michael in action his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.
  • Dallas Paquette Testimonial
    You remember that terrier from those Kibbles and Bits commercials? Well, that’s Michael. I’ve never seen anyone with so much creative energy. It is impossible to sit down and discuss an idea with him and not believe in short order that it’s not only possible, but a moral imperative to make it so.
    Dallas Paquette
    Lift Renovations
  • Sean Young Testimonial
    Michael is a creative problem-solver to his very core. As a communicator he can sort out what to say and how to say it. As an artist, he brings creative mastery, as a team member he brings the highest degree of personal and professional dedication. Very few people have the kind of ability and willingness to forge a path through the status quo with intention, sincerity and insight that Michael brings to the table.
    M. Sean Young
    e2 and Associates
  • Dave Knight Testimonial

    Michael has restored our faith in brand strategy and design. In two days he was able to accomplish what an agency of 15 people couldn’t do in four months. Not only was he able to help us find and shape our company’s unique story and value proposition but also helped align our team around a brand we’re all fiercely proud of. BrandJitsu is fast, effective, meaningful and immediately useable. Once we had our brand clarified Michael quickly went to work re-aligning our product offering and marketing materials to create a compelling narrative. We went from four-hour meetings sometimes getting a ‘Yes!’ to fifteen minutes of ‘Hell yes!’ because our clients immediately understood the value we bring to their businesses.

    Dave Knight, COO
    Point Integrated Data Solutions
  • Carrie Tuttle Testimonial
    When I first met with Michael, I didn’t feel I was even ready to start branding. Then he asked me my story and showed me that my brand was already part of me—he just needed to shine a light on it so I could see it too.
  • Shylo Victoria Testimonial
    I recently experienced Michael Dargie speak on the topic of BrandJitsu; Wow! What a great speaker and teacher able to impart an abundance of knowledge in a way I could understand and use immediately. His strategy is simple, yet when he breaks it down it really makes you think about your brand in a whole new light. After his class not only did I had a ton of new and exciting ideas, I was filled with renewed energy and motivation to take my brand to the next level! If you have a chance to see Michael speak, don’t miss it. Highly recommended!
    Shylo Victoria
    Shylo Victoria
  • Adam Calver Testimonial
    Michael Dargie is expressive, bold, exciting and overall joy to watch. You can tell he cares about his audience and wants entrepreneurs, solopreneurs, and business-owners alike to have easy-to-use tools to build their brand and tell our story; inspiring us to achieve even higher levels personally and in business. I can’t wait for more talks and content around BrandJitsu!
    Adam Calver
    Head On First Aid
  • Bryan Schultz Testimonial
    For years Michael has been working with me to clarify my brand and message using an incredible system called BrandJitsu. Part of his philosophy is to ruthlessly recognize and remove words and false narrative and replace them with only the stuff that matters. How do you find what matters? Work with Michael and BrandJitsu’s simple and effective framework to find and share your story.
    Bryan Schulz, CEO
    Seescape Systems
  • Kat Phelan
    When we were looking for an expert to join our cohort of teachers on how we can use and create video and social media to spread our message of STEAM, I immediately thought of Michael Dargie. He connected right away to our group with his humor and expertise. Michael eased teacher concerns with his examples and gave excellent advice and encouragement, building teacher confidence in their ability to take on these challenges. Thanks Michael! I can’t wait to see the amazing things we make.
    Kat Phelan
    Stem Learning Lab
  • Scott Pym Testimonial
    Michael’s talk on the ‘7-Touch Exploding Brand Technique™’ was a blast — he’s very informative and funny, like a down to earth Brand Samurai.
    Scott Pym-Hember
    The Company Inc.
  • Jessica Webber
    The 7-Touch Exploding Brand Technique™ is as entertaining and engaging as you could wish from a theatre athlete; it outlines a clear, logical, and sometimes surprising line of progression to brand development and deployment following his mantra: ‘Keep it Simple’. I came away from the session excited to revisit the way I think about my story.
    Jessica Webber
    All the Things
  • Angela Merzib Testimonial
    Michael’s talk on BrandJitsu was not only informative but also engaging and entertaining. He was extremely generous about sharing his knowledge and really captured the essence of what it means to have a standout brand. He gave the audience bite-sized, actionable steps that we could start using to build out our brand’s personality right away.
    Angela Merzib
    Brand Strategist
  • Jennifer Radke Testimonial
    In the last year or so, I have attended a number of presentations, speeches and conversation nights about podcasting. What makes Michael’s talk different is his truly unique perspective, as someone who is working on two successful podcasts. I really enjoyed his relaxed presentation style that invited questions and kept the atmosphere fun, but at the same time, his presentation was very structured which ensured everyone walked away with a solid knowledge base of the topic.
    Jennifer Radke
    I Wish I Were Me

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