Your brand story.
Created from your purpose.

Branding is more than a logo, colours, and sweet typography.

Yeah, we’re tired of that old chestnut, too—but that doesn’t make it any less true.

Your greatest business asset is your purpose—the truth upon which everything else is built. It’s the spark that ignites and connects your Brand DNA.

Knowing your Brand DNA creates your Brand Promise and is the starting point for writing and living your unforgettable Brand Story. People love a good story. Heck, people love being the heroes of a good story. Help your heroes.

Creative Intelligence

Octopuses have nine brains, three hearts, and can edit and recombine their RNA at will—they’re the epitome of creative intelligence.

Make More Creative is an agency modelled after the Giant Pacific Octopus, specifically designed to adapt and share your products and services effortlessly. We combine world-class and leading AI experts with the best thinkers, writers, and designers to help you connect with your customers.

You get the best of all worlds. Creative problem-solving combined with universal intelligence and a built-in inkwell.


The World's Cheeziest Metaphor by Michael Dargie

Brand Story Toolset

Get a clear picture of how your brand looks, what you sound like, the story you think you’re telling, and, more importantly, how the world perceives you.

Who are you attracting or repelling? Are you trustworthy? Are you on brand? Off brand? Memorable? Forgettable?

Find And Get Grants

If you live in Canada, various grants and programs are available to help expand and grow your business.

Check out the list of grants, programs, vouchers, and contacts on the Get Grants page to help you access funds to grow your business and even expand to other countries.

Heck, there are even programs for businesses expanding into Canada.

A Chrismoose Carol

Fundraiser for Loose Moose Theatre Company

5 Out Of 5

2023 Campaign for My Viva Plan

Make More Creative

Find, shape, and share your story with the world.

Since 2006 we’ve been helping Entrepreneurs, Artists, and SME’s show up in the world like the ‘Big Guys.’

Make More Creative is a full-service agency that helps connect your story with your hero’s journey.

The Kitchen AI Logo
My Viva Plan Logo
Mastrius Logo
Chaordix Logo
Piersons Funeral Service Logo
cSpace Logo
Bikr Life Logo
Dropbear and Panda Logo
Hiro Studio Logo
Growvare Logo
Talnea Machining and Manufacturing Logo
West Oak Family Office Logo
Britewrx Logo
Team Mojo Logo
The RebelRebel Podcast Logo
Loose Moose Theatre Company Logo
Life Renovations Logo
Mulsanne Motorcar Company Logo
Rebel Sleep Institute Logo
ZAZIS Aerial Intelligence Logo
Tree Frog Autoparts Logo
Taproom Comedy Logo
Neotunez Logo
VB Creates Logo
Urban Athlete Logo
Abeego Logo
Seescape Systems Logo

Michael Dargie and ‘Make More Creative’s’ workshop to our Growth Accelerator program participants was engaging, relevant and exactly what the cohort needed to take their business to the next level.

He answered specific industry questions seamlessly, and many Xers jumped on the opportunity to engage with him at ‘Make More Creative’ for brand and story consultation sessions.

If you learn by example with story, humour and passion, Michael is your entrepreneurial learning Facilitator!


We engaged Michael Dargie and ‘Make More Creative’ to assist us in our re-branding. The whole process with him was top-notch from start to finish. Our rebranding was concise and guided so that nothing came as an unexpected surprise.

The process included consultation at the initial stages so that we knew exactly what, and more importantly, why we were rebranding and how we would get there.

Working with Michael Dargie and the Make More Creative team was exactly what we were looking for. They are consummate professionals who have a proven process and methodology (BrandJitsu) to help us uncover our story and tell it to the world in a way that is understandable, honest, and intriguing.


In 2021 cSPACE Projects launched our Creative Incubator Initiative to provide artists with space for project exploration, along with mentored training and peer-learning opportunities to acquire skills to adapt to the challenges of the pandemic. Michael Dargie with ‘Make More Creative’ and BrandJitsu was a critical contributor to this pilot—delivering training to artists in brand development and storytelling.

These sessions were engaging and participatory and fostered meaningful shared learnings for the cohort with immediately useable methods to be deployed in their creative practices. Participants cited Michael’s humour, enthusiasm and clarity of direction while noting they now have the ‘agency’ and have ‘acquired new tools to go out into the world and pursue success with confidence.’

cSPACE unreservedly endorses Dargie’s contributions towards the success of the Incubator by empowering artists with an increased understanding of their artistic value and brand.


When we engaged Michael Dargie and ‘Make Make More Creative,’ we were looking for a way to find and share our true brand voice—in a very short period of time,

Michael was able to bring together a diverse group of professionals who hadn’t seen each other in more than a year, and they not only helped us get on the same page but inspired us to write the book on Chaordix in a way that invites you into the story.


Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind. His company, ‘Make More Creative,’ not only creates the most compelling brands—he crafts a brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values.

He is an expert at what he does—gently but firmly, leading his clients to discover the road they should be taking.

Every time that I’ve seen Michael in action, his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.


Michael has restored our faith in brand strategy and design. In two days, he was able to accomplish what an agency of 15 people couldn’t do in four months. Not only was he able to help us find and shape our company’s unique story and value proposition, but he also helped align our team around a brand we’re all fiercely proud of.

BrandJitsu is fast, effective, meaningful and immediately useable. Once we had our brand clarified, Michael quickly went to work re-aligning our product offering and marketing materials to create a compelling narrative.

We went from four-hour meetings, sometimes getting a ‘Yes!’ to fifteen minutes of ‘Hell yes!’ because our clients immediately understood the value we bring to their businesses.