Your story matters

Michael Dargie’s ‘Make More Creative’ is not your typical ad or brand agency. It is a team who helps companies identify and understand the truth behind why they do what they do and how important that is to their clientele. They bring perspectives from around the world, and apply their unique talents to help us share our vision with the world. Add to this Michael’s individual focus on what we’re doing and the gentle guidance/nudge that comes along at just the right time, allows us to be able to focus on our business and have confidence that the marketing side is being looked after.

When we engaged Michael Dargie and Make Make More Creative we were looking for a way to find and share our true brand voice—in a very short period of time Michael was able to bring together a diverse group of professionals, who hadn’t seen each other in more than a year, and not only helped us get on the same page, but inspired us to write the book on Chaordix in a way that invites you into the story.

I worked with Michael Dargie and Make More Creative to uncover my Brand's DNA, which is a part of everything that we do at my distillery. Michael helped me to formulate a single sentence which has captured the very essence of our business. This has been an incredibly helpful exercise, and will play a very important role in the growth of my business. Working with Michael at Make More Creative was an absolute pleasure.

Michael's  presentation to our Growth accelerator program participants was engaging, relevant and exactly what the cohort needed to take their business to the next level. He answered specific industry questions seamlessly and many Xers jumped on the opportunity to engage with him more in a consultation session. If you learn by example with story, humour and passion, Michael is your entrepreneurial learning Facilitator!

I worked closely with Michael from Make More Creative to define my business and target clients. He helped me to clearly articulate what I do well and what value I bring to the table with prospective clients. Through a very fun and interactive framework that Michael developed, I was able to determine what I do well and enjoy, what is draining my energy (and eliminatethat), and what is my company’s unique value proposition. My brain hurt at the end of each session, but it was absolutely worth it! Michael gently prodded me forward every step of the way and the output was outstanding. His process was very enlightening and produced substantive, actionable and eye-opening results.  Mike has a great style of delivery, a calming personality, provides interesting insights and has incredible patience! Thank you! I learned so much and highly recommend that other companies go through this journey with you as the guide on the side!

Michael’s Brand DNA workshop gave me a vision, purpose and direction for my brand and my company. His interactive and creative approach was equal parts intuitive and analytical, allowing me to draw on what I already know, uncover what I didn’t know I already knew, and dive right into what I had always thought was unknowable. It also gave me unexpected insights into my communication style, my social media presence, my business plan and myself. It’s as effective as a patient performing a forensic diagnostic on themselves while still alive, but without any of the blood, pain and horror usually associated with such activities.

For years Michael has been working with me to clarify my brand and message using an incredible system called BrandJitsu. Part of his philosophy is to ruthlessly recognize and remove words and false narrative and replace them with only the stuff that matters. How do you find what matters? Work with Michael and BrandJitsu’s simple and effective framework to find and share your story.

Michael has restored our faith in brand strategy and design. In two days he was able to accomplish what an agency of 15 people couldn’t do in four months. Not only was he able to help us find and shape our company’s unique story and value proposition but also helped align our team around a brand we’re all fiercely proud of. BrandJitsu is fast, effective, meaningful and immediately useable. Once we had our brand clarified Michael quickly went to work re-aligning our product offering and marketing materials to create a compelling narrative. We went from four-hour meetings sometimes getting a ‘Yes!’ to fifteen minutes of ‘Hell yes!’ because our clients immediately understood the value we bring to their businesses.

In the last year or so, I have attended a number of presentations, speeches and conversation nights about podcasting. What makes Michael’s talk different is his truly unique perspective, as someone who is working on two successful podcasts. I really enjoyed his relaxed presentation style that invited questions and kept the atmosphere fun, but at the same time, his presentation was very structured which ensured everyone walked away with a solid knowledge base of the topic.

Michael’s talk on BrandJitsu was not only informative but also engaging and entertaining. He was extremely generous about sharing his knowledge and really captured the essence of what it means to have a standout brand. He gave the audience bite-sized, actionable steps that we could start using to build out our brand’s personality right away.

Michael Dargie is expressive, bold, exciting and overall joy to watch. You can tell he cares about his audience and wants entrepreneurs, solopreneurs, and business-owners alike to have easy-to-use tools to build their brand and tell our story; inspiring us to achieve even higher levels personally and in business. I can’t wait for more talks and content around BrandJitsu!

When I first met with Michael, I didn’t feel I was even ready to start branding. Then he asked me my story and showed me that my brand was already part of me—he just needed to shine a light on it so I could see it too.

I recently experienced Michael Dargie speak on the topic of BrandJitsu; Wow! What a great speaker and teacher able to impart an abundance of knowledge in a way I could understand and use immediately. His strategy is simple, yet when he breaks it down it really makes you think about your brand in a whole new light. After his class not only did I had a ton of new and exciting ideas, I was filled with renewed energy and motivation to take my brand to the next level! If you have a chance to see Michael speak, don’t miss it. Highly recommended!

Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind. He not only creates the most compelling brands – he crafts brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values. He is expert at what he does – gently but firmly leading his clients to discover the road they really should be taking. Every time that I’ve seen Michael in action his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.

When we were looking for an expert to join our cohort of teachers on how we can use and create video and social media to spread our message of STEAM, I immediately thought of Michael Dargie. He connected right away to our group with his humor and expertise. Michael eased teacher concerns with his examples and gave excellent advice and encouragement, building teacher confidence in their ability to take on these challenges. Thanks Michael! I can’t wait to see the amazing things we make.

You remember that terrier from those Kibbles and Bits commercials? Well, that’s Michael. I’ve never seen anyone with so much creative energy. It is impossible to sit down and discuss an idea with him and not believe in short order that it’s not only possible, but a moral imperative to make it so.

Michael is a creative problem-solver to his very core. As a communicator he can sort out what to say and how to say it. As an artist, he brings creative mastery, as a team member he brings the highest degree of personal and professional dedication. Very few people have the kind of ability and willingness to forge a path through the status quo with intention, sincerity and insight that Michael brings to the table.

Michael’s talk on the ‘7-Touch Exploding Brand Technique™’ was a blast — he’s very informative and funny, like a down to earth Brand Samurai.

The 7-Touch Exploding Brand Technique™ is as entertaining and engaging as you could wish from a theatre athlete; it outlines a clear, logical, and sometimes surprising line of progression to brand development and deployment following his mantra: ‘Keep it Simple’. I came away from the session excited to revisit the way I think about my story.