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Make More Creative has been helping SMEs navigate the maze of business and branding since 2006.

Our creative prowess is fueled by CEO Michael Dargie’s BrandJitsu™ and CTO Keegan Dargie’s brilliance using Artificial Intelligence. BrandJitsu™ weaves a compelling narrative into your branding, marketing, and advertising campaigns. On the tech side, Keegan harnesses AI to revolutionize everything from research to implementation, making our offerings smarter, faster, and sharper.

This is where AI’s efficiency meets human creativity.

Moreover, we can help you prepare your grant application by leveraging your brand story to ensure you have a better chance of landing successful funding—whether it’s grants or funding pitches.

Michael has restored our faith in brand strategy and design. In two days, he was able to accomplish what an agency of 15 people couldn’t do in four months. Not only was he able to help us find and shape our company’s unique story and value proposition, but he also helped align our team around a brand we’re all fiercely proud of.

BrandJitsu is fast, effective, meaningful and immediately useable. Once we had our brand clarified, Michael quickly went to work re-aligning our product offering and marketing materials to create a compelling narrative.

We went from four-hour meetings, sometimes getting a ‘Yes!’ to fifteen minutes of ‘Hell yes!’ because our clients immediately understood the value we bring to their businesses.


We engaged Michael Dargie and ‘Make More Creative’ to assist us in our re-branding. The whole process with him was top-notch from start to finish. Our rebranding was concise and guided so that nothing came as an unexpected surprise.

The process included consultation at the initial stages so that we knew exactly what, and more importantly, why we were rebranding and how we would get there.

In 2021 cSPACE Projects launched our Creative Incubator Initiative to provide artists with space for project exploration, along with mentored training and peer-learning opportunities to acquire skills to adapt to the challenges of the pandemic. Michael Dargie with ‘Make More Creative’ and BrandJitsu was a critical contributor to this pilot—delivering training to artists in brand development and storytelling.

These sessions were engaging and participatory and fostered meaningful shared learnings for the cohort with immediately useable methods to be deployed in their creative practices. Participants cited Michael’s humour, enthusiasm and clarity of direction while noting they now have the ‘agency’ and have ‘acquired new tools to go out into the world and pursue success with confidence.’

cSPACE unreservedly endorses Dargie’s contributions towards the success of the Incubator by empowering artists with an increased understanding of their artistic value and brand.


Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind. His company, ‘Make More Creative,’ not only creates the most compelling brands—he crafts a brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values.

He is an expert at what he does—gently but firmly, leading his clients to discover the road they should be taking.

Every time that I’ve seen Michael in action, his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.


Working with Michael Dargie and the Make More Creative team was exactly what we were looking for. They are consummate professionals who have a proven process and methodology (BrandJitsu) to help us uncover our story and tell it to the world in a way that is understandable, honest, and intriguing.


Michael Dargie and ‘Make More Creative’s’ workshop to our Growth Accelerator program participants was engaging, relevant and exactly what the cohort needed to take their business to the next level.

He answered specific industry questions seamlessly, and many Xers jumped on the opportunity to engage with him at ‘Make More Creative’ for brand and story consultation sessions.

If you learn by example with story, humour and passion, Michael is your entrepreneurial learning Facilitator!


When we engaged Michael Dargie and ‘Make Make More Creative,’ we were looking for a way to find and share our true brand voice—in a very short period of time,

Michael was able to bring together a diverse group of professionals who hadn’t seen each other in more than a year, and they not only helped us get on the same page but inspired us to write the book on Chaordix in a way that invites you into the story.


Canadian Digital Adoption Program

What is it and how does it work? The ‘Grow Your Business Online’ grant, provides up to $2,400 for businesses to enhance their online presence, set up e-commerce, and boost online sales.

To be eligible, businesses must be for-profit entities, registered or incorporated, consumer-facing, and either have at least one employee or $30,000 in annual revenue. Businesses must also commit to a digital adoption strategy for six months and agree to participate in follow-up surveys.

The Process:

  1. Go to the registration page:
  2. Fill out the application form. You will need:
    • Your contact information
    • Company information
    • Business type (from a dropdown menu)
    • Whether it’s operational / consumer-facing (from a dropdown menu)
    • Year of foundation
    • Registration number
    • GST/HST number
    • Annual revenue
    • Approximate square footage of business location
    • Incorporation or business registration documents (for upload)
    • Attestation / Declaration
  3. Submit your application. Processing could take up to a month.

This grant offers a great opportunity to boost your online business presence. Reach out if you have any questions!

Other Grants and Programs

If you are aware of other grants or programs available that help Canadian businesses, or help businesses do business in Canada please let us know using the link below and we’ll add it to the list.

More grants and programs.

Industrial Research Assistance Program (IRAP): The National Research Council of Canada’s IRAP provides financial support to qualified small and medium-sized enterprises committed to innovation, technology-driven, and looking to grow through the creation and application of novel technologies. IRAP Website

Canada Small Business Financing Program: The Canada Small Business Financing Program makes it easier for small businesses to get loans from financial institutions by sharing the risk with lenders. The enhanced program provides lenders and small businesses with additional financing products, new class of loans, increased loan amounts and terms, improved loan conditions and decreased administrative burden. CSBFP Website | Business Support Page

Mitacs Accelerate: Mitacs is a national, not-for-profit organization that has designed and delivered research and training programs in Canada for over 20 years. The Mitacs Accelerate program provides funding for SMEs to host graduate students and postdoctoral fellows for research internships. Mitacs Website

The Scientific Research and Experimental Development (SR&ED) Tax Incentive Program: This is a federal tax incentive program designed to encourage Canadian businesses of all sizes to conduct research and development (R&D) in Canada. It is the largest single source of federal government support for industrial R&D. SR&ED Website

The Sustainable Development Technology Canada (SDTC): This fund helps Canadian entrepreneurs accelerate the development and deployment of globally competitive clean technology solutions. SDTC Website

Wait, there’s more.

Canadian Agricultural Partnership: This is a five-year, $3 billion investment by federal, provincial, and territorial governments to strengthen the agriculture and agri-food sector. It provides cost-share funding opportunities for businesses involved in the agriculture sector. Canadian Agricultural Partnership Website

CanExport SMEs: This program provides direct financial assistance to small and medium-sized businesses registered in Canada to help them develop new export opportunities and markets, especially high-growth emerging markets. CanExport Website

The Business Development Bank of Canada (BDC) Capital Bridge Financing Program: This program supports Canadian companies impacted by the economic consequences of COVID-19 who may not have access to normal funding sources. BDC Capital Bridge Financing Program Website

FedDev Ontario – Business Scale-up and Productivity Program: This program provides interest-free funding contributions to businesses that are poised for growth. It’s designed to accelerate the growth of firms and assist with the adoption of new, innovative technologies that support scale-up, productivity, and the development of and entry into new markets. FedDev Ontario Website

The Interactive Digital Media Fund from Ontario Creates: This program provides funds for companies developing interactive digital media content. Ontario Creates Website