Creative Intelligence.

Brand discovery and development. Pitch coaching. Marketing strategy. Advertising campaigns. Copywriting. Artificial Intelligence design, deployment and coaching.

For over twenty years, we’ve been helping entrepreneurs, artists, and businesses find, shape, and share your unique stories. As a client, you get access to a full-service studio whose sole mission is to help you find your distinctive voice and perspective, enabling you to rise above the cacophony of competition.

It’s the perfect blend of professionalism with just the right amount of cheekiness and playful charm.

Our specialization in brand development is driven by CEO Michael Dargie’s BrandJitsu™ methodology, and CTO Keegan Dargie’s talents and expertise with Artificial Intelligence. Together they serve as the backbone and nervous system for every service we offer.

With a suite of solutions that includes striking graphic design, unforgettable audio and video experiences, enchanting brand identities, impactful advertising campaigns, and advanced and custom-purpose Artificial Intelligence, we ensure your story leaves an indelible mark on your audience.

When we engaged Michael Dargie and ‘Make Make More Creative,’ we were looking for a way to find and share our true brand voice—in a very short period of time,

Michael was able to bring together a diverse group of professionals who hadn’t seen each other in more than a year, and they not only helped us get on the same page but inspired us to write the book on Chaordix in a way that invites you into the story.


Michael is one of those rare breeds of creatives that combines design creativity with a super-clear business mind. His company, ‘Make More Creative,’ not only creates the most compelling brands—he crafts a brand strategy that becomes an integral part of your business DNA, your goals, ambitions and values.

He is an expert at what he does—gently but firmly, leading his clients to discover the road they should be taking.

Every time that I’ve seen Michael in action, his creative strategy blows my mind. To add to the mix, he is a superb storyteller and teacher. His enthusiasm for what he does shines in everything he does.


Michael has restored our faith in brand strategy and design. In two days, he was able to accomplish what an agency of 15 people couldn’t do in four months. Not only was he able to help us find and shape our company’s unique story and value proposition, but he also helped align our team around a brand we’re all fiercely proud of.

BrandJitsu is fast, effective, meaningful and immediately useable. Once we had our brand clarified, Michael quickly went to work re-aligning our product offering and marketing materials to create a compelling narrative.

We went from four-hour meetings, sometimes getting a ‘Yes!’ to fifteen minutes of ‘Hell yes!’ because our clients immediately understood the value we bring to their businesses.


Michael Dargie and ‘Make More Creative’s’ workshop to our Growth Accelerator program participants was engaging, relevant and exactly what the cohort needed to take their business to the next level.

He answered specific industry questions seamlessly, and many Xers jumped on the opportunity to engage with him at ‘Make More Creative’ for brand and story consultation sessions.

If you learn by example with story, humour and passion, Michael is your entrepreneurial learning Facilitator!


In 2021 cSPACE Projects launched our Creative Incubator Initiative to provide artists with space for project exploration, along with mentored training and peer-learning opportunities to acquire skills to adapt to the challenges of the pandemic. Michael Dargie with ‘Make More Creative’ and BrandJitsu was a critical contributor to this pilot—delivering training to artists in brand development and storytelling.

These sessions were engaging and participatory and fostered meaningful shared learnings for the cohort with immediately useable methods to be deployed in their creative practices. Participants cited Michael’s humour, enthusiasm and clarity of direction while noting they now have the ‘agency’ and have ‘acquired new tools to go out into the world and pursue success with confidence.’

cSPACE unreservedly endorses Dargie’s contributions towards the success of the Incubator by empowering artists with an increased understanding of their artistic value and brand.


We engaged Michael Dargie and ‘Make More Creative’ to assist us in our re-branding. The whole process with him was top-notch from start to finish. Our rebranding was concise and guided so that nothing came as an unexpected surprise.

The process included consultation at the initial stages so that we knew exactly what, and more importantly, why we were rebranding and how we would get there.

Working with Michael Dargie and the Make More Creative team was exactly what we were looking for. They are consummate professionals who have a proven process and methodology (BrandJitsu) to help us uncover our story and tell it to the world in a way that is understandable, honest, and intriguing.


The Creative Process

The world is changing fast with the advent of Artificial Intelligence and all that entails.

Creative Intelligence is a balance of the human experience, Artificial Intelligence, and the BrandJitsu™  methodology to help you share your vision with the world.

You’ve undoubtedly seen and heard a lot about what’s happening with AI, but you might not know how that fits in with your business. Don’t sweat it; we’ve worked directly with OpenAI since the Closed BETA in 2020 and with companies like yours since 2000.

The Kitchen AI


AI-Driven Recipe Blog Project

Creating stuff together.

This is a collaborative process—anything good always comes from rigorously exploring, playing, and working together.

Since 2006 we have been helping entrepreneurs, artists, and businesses connect with their customers—the heroes of the story you share. We developed a simple and effective methodology called BrandJitsu™ to help us get there together.

This is the roadmap we follow so we don’t get lost. Yes, we will stop for Slurpies® along the way, but we won’t get sidetracked.

It’s a great fit.

Without exception, every project and engagement starts with a conversation to make sure we’re a great fit.

Not a good fit; it has to be a great fit. You deserve to work with a team who wakes up excited to help you share your story every damn day.

Before either of us does anything else, let’s do a discovery call. It’s free and is our way of investing in your story.

hiro studio


Uber Talented Team Of Miro Professionals